The branded baseball boots are inspired by Converse’s Chuck Taylor Allstars – and even feature Michael Howard’s signature.
The desperate idea of true blue trainers was proposed by two members of Conservative Future, the party’s youth wing – formerly the notorious Young Conservatives.
But we were shocked to hear that the campaign has the full backing of party co-chairman and ad agency supremo Maurice Saatchi.
ToryScum.com has received exclusive images from Michael Howard’s party briefing yesterday. We expect to receive further details later today.